Valuations from the United Kingdom's Department for Transport estimate the value of preventing road traffic collisions on Oxfordshire’s roads to be over £150 million annually. Yet even this substantial figure fails to encapsulate the devastating personal consequences of fatal and severe injuries.

Have you ever wondered why only about 3% of people in the UK choose to cycle? Well, it's a complex question, but a big part of the answer lies in road safety. The streets can be a treacherous place for cyclists and vulnerable road users (VRUs). But here's the good news: things are changing, and they're changing fast. In this article, we're diving deep into the latest road safety measures in the UK and EU, Onsee’s innovative REBO camera, and the intriguing SOTERIA project. Prepare for an exciting journey!

In our rushing world of navigation apps and GPS systems, choosing the best route often boils down to factors like cost, time, and distance. But what about safety? For vulnerable road users (VRUs) such as pedestrians and cyclists, the stakes are even higher since they lack a protective shell such as car occupants. Traditional routing applications may overlook the safety aspect, leaving these users especially at risk.